Why to choose an outdoor display while promoting your brand?
While you are participating in an exhibition, trade show or brand activation, you will often notice that exhibitors or marketers put in a lot of effort in bringing the brand to the target consumers. Whether you are attending a trade show or outdoor exhibition, you too…
Mall activation: what makes it the perfect spot for grabbing maximum eyeballs?
How tough is it to grab maximum attention your target audience and at the right destination? Most often we think it’s a cake walk but the ground zero shows us the real picture. In the case of mall activation, we have a list of things…
BTL activities and its significance
Advertising platforms are divided into two wide categories Above the Line Advertising (ATL Advertising) and Below the Line Advertising (BTL Advertising). In ATL marketing activities mass media is used as a platform to communicate with the audience. Classic examples of ATL activities are Television, Radio…
Brand promotion activities – uphold your distinct identity with perfect branding
What exactly is branding? In the recent marketing world, we often talk, read and discuss about branding and brand promotion activities to give a push to various brands. In simple terms, brand is one of the biggest assets of your company or organization. Your brand…
How to accelerate your business using brand activation?
As you are promoting your brand, there must be several ideas that might pop in your head. First thing that strikes us is how to enhance or maximize the sales of the business? Knowing your target audience is one such thing that will help you…
How BTL activities in marketing help you achieve the desired goal?
Marketing being a multi-dimensional zone coherently demands for varied activities that help you gain the desired goals. But what are these activities? How do these activities let you enhance your marketing experiences? BTL activities or Below the Line activities allow a direct point-of-contact between you…
Getting the communication right with brand building activities
To some, brand building activities may sounds like just another marketing jargon but when you understand what BTL activities mean, truly, and how brand building events help a brand to achieve that cult status; terms like this may not sound gimmicky anymore. Brand building activities…
How do start-up firms benefit from brand activation?
Start-up firms are on to creating a unique space in the business world today. With a large number of start-ups coming in the market every year, there has been a growing demand for newer ways to bring about a unique brand presence. In today’s business…
How does brand activation help small businesses?
If you are a sole trader and self entrepreneur and wondering how to use brand activation to get to your target audience then shun all your worries now! Brand activation is a forum that gives wide opportunities for every marketer to market their brand or…