Why you need BTL activities to amp up your marketing game
When you hear the word marketing, what is the first thought that comes to your mind? If the answer is television, then you have been living under a rock! For a lay man marketing may be limited to television, radio and print ads but if…
5 reasons why you need to engage in BTL activities
Is traditional marketing still your preferred marketing medium? Are you still promoting your brand through television and radio? Then it is definitely time for you to get acquainted with BTL activities. BTL activities or below the line marketing activities are a deviation from the norm….
A-Z of ATL and BTL Marketing
If you are an entrepreneur, you must have definitely heard of terms like brand activation, ATL, TTL and BTL marketing. Budding entrepreneurs often get overwhelmed by these terms when they set off to market their brand and products in the market. Over the years, businessmen…
Mall activation: what makes it the perfect spot for grabbing maximum eyeballs?
How tough is it to grab maximum attention your target audience and at the right destination? Most often we think it’s a cake walk but the ground zero shows us the real picture. In the case of mall activation, we have a list of things…
Why to choose an outdoor display while promoting your brand?
While you are participating in an exhibition, trade show or brand activation, you will often notice that exhibitors or marketers put in a lot of effort in bringing the brand to the target consumers. Whether you are attending a trade show or outdoor exhibition, you too…
BTL activities and its significance
Advertising platforms are divided into two wide categories Above the Line Advertising (ATL Advertising) and Below the Line Advertising (BTL Advertising). In ATL marketing activities mass media is used as a platform to communicate with the audience. Classic examples of ATL activities are Television, Radio…
5 reasons why pop up display stands are the best investment
Businessmen and exhibitors from all across the world are familiar with the term pop up stands. Be it for brand activation or other promotional activities, pop up displays have become an inseparable part of the promotional activities of various brands; whether big or small. So what exactly…
Brand activation – few important do’s and don’ts
Brand activation is one of the latest concepts of marketing that has been an essential forum of bringing your brand to the forefront. So, one common question that arises is what brand activation is and how it helps a brand to get to the target…