5 Expert Tips to Promote Your Brand Effectively
Brand promotions have witnessed dramatic changes in recent years. Big companies used to pay a lot of money to radio & television commercials to reach the masses. Promoting your brand is difficult, even though there are many ways to do so. It isn’t easy to…
The Future of Experiential Marketing & Brand Activation
Did you know that after attending an experiential marketing event, over 70% of consumers become repeat customers? And, as if that wasn’t enough, did you know that up to 85% of customers believe they are more inclined to buy after engaging in a brand activation…
7 Tips for Effective Brand Activation Campaign
The world seems to embrace digital marketing strategies for brand promotions, but that does not mean BTL marketing has lost its charm. Brand activation is as relevant in today’s digital world as it was back in the day. What is brand activation? And why is it important? Brand activation means creating…
4 reasons to engage your audience through BTL activities
Are you one such brand that’s pondering how newbies in the market are taking the customer by storm? The quickest and the simplest point of consideration that you must look upon first thing first is their brand promotion and marketing game. If your brand is…
The Ultimate Guide to a Strong Brand Activation Campaign
Visualize a scenario wherein you have just launched your brand. From your product range to your target audience, all of it has been carefully set, but you do not receive the anticipated connection, that you wish to build. Do you know why? The two most…
Top Tips for Indoor BTL Activities in Urban India
With the situation outside needing more time to heal. Using indoor BTL activation to target customers in India is worthwhile. The country has a diverse and large population, and people still visit shopping malls, restaurants, and travel for business. Many are itching to get back…
How BTL marketing can differentiate your brand from others
In today’s cutthroat business world, it has become next to impossible to differentiate one brand from the other. Every time, one discovers something new that works well for them, others race in to blindly copy the idea, hence leaving little to no room for brand…
5 Brand Activation Ideas to grab 80% more visitors
Brand activation is considered a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves. Also known as BTL…
Importance of Brand Promotion through BTL Marketing
Gone are those days when ATL marketing and traditional marketing activities were the only sources for generating leads and making business. The change in time, scenarios, and current marketing trends and tools have led to the emergence of the term “BTL activities”. BTL activities or…