5 Tips To Augment Your Brand Activation Campaigns
There are many types of brand activation campaigns that require different strategies. Some of them include product sampling, brand engagement, new releases, and consumer promotions. Each of these campaigns require different strategies. But the founding principles, we cover will ensure that the strategies you devise…
5 Things to Consider while hosting Brand Promotion event post COVID-19
The outburst of COVID-19 has tremendously affected the event industry. It is no secret that COVID-19 has a drastic effect on btl activities in India. Since the onset of the pandemic, several brand promotions events have been cancelled or have got postponed. As per the…
Top 3 BTL marketing activities that can be used as effective brand promotion
With changes in the buying pattern of consumers and a shift in consumer preference over the years, ATL marketing activities have been taken over by BTL and TTL activities. Unlike ATL or above the line advertising, BTL marketing activities include direct marketing, mail campaigns, trade…
Here is how to take brand promotion post lockdown
The coivid pandemic has hit the global economy and clearly it has been one of the biggest hit in history. Many brands have already given up while trying to gather resources and assets to keep floating their business. And then, there a few brands that…
Is Brand Promotion the next big BTL activity?
Most businesses refrain from promoting their brand and often overlook branding efforts, for they think of themselves as “Businesses” and not as “Brand”. And both in themselves have very different meaning and when the former is supported by the latter, it can take businesses to…
These guidelines could save you from infection at ATM’s.
A serious catastrophe, the COVID-19 crisis has hit our country. The government says social distancing is the key. Adhering to the government’s strict measure on the same, the reliance on electronic and digital modes of payment has gone up. And with that comes safety concerns…
Why you need BTL activities to amp up your marketing game
When you hear the word marketing, what is the first thought that comes to your mind? If the answer is television, then you have been living under a rock! For a lay man marketing may be limited to television, radio and print ads but if…
A-Z of ATL and BTL Marketing
If you are an entrepreneur, you must have definitely heard of terms like brand activation, ATL, TTL and btl marketing. Budding entrepreneurs often get overwhelmed by these terms when they set off to market their brand and products in the market. Over the years, businessmen and…
Why to choose an outdoor display while promoting your brand?
While you are participating in an exhibition, trade show or brand activation, you will often notice that exhibitors or marketers put in a lot of effort in bringing the brand to the target consumers. Whether you are attending a trade show or outdoor exhibition, you too…
Mall activation: what makes it the perfect spot for grabbing maximum eyeballs?
How tough is it to grab maximum attention your target audience and at the right destination? Most often we think it’s a cake walk but the ground zero shows us the real picture. In the case of mall activation, we have a list of things…
BTL activities and its significance
Advertising platforms are divided into two wide categories Above the Line Advertising (ATL Advertising) and Below the Line Advertising (BTL Advertising). In ATL marketing activities mass media is used as a platform to communicate with the audience. Classic examples of ATL activities are Television, Radio…