If you are even vaguely familiar with marketing jargons then surely you must have heard of the term brand activation. Below the line (BTL activities) like brand activation are taking the market by storm. Rapidly replacing the traditional mediums of marketing such as television, radio, print…

If you are part of the marketing world then you know how frequently terms like brand promotion, brand activation ideas, exhibitions are thrown around. There is a constant speculation and discussion about the difference between brand and product and what is the most efficient way…

The term brand activation is thrown around in a lot of marketing meetings and conferences worldwide by experts and professionals. The world is almost all of a sudden obsessed with brand activations and the benefits of branding. Although BTL activations have been around for a…