There are many types of brand activation campaigns that require different strategies.  Some of them include product sampling, brand engagement, new releases,  and consumer promotions. Each of these campaigns require different strategies. But the founding principles, we cover will ensure that the strategies you devise…

A serious catastrophe, the COVID-19 crisis has hit our country. The government says social distancing is the key.  Adhering to the government’s strict measure on the same, the reliance on electronic and digital modes of payment has gone up.  And with that comes safety concerns…

How tough is it to grab maximum attention your target audience and at the right destination? Most often we think it’s a cake walk but the ground zero shows us the real picture. In the case of mall activation, we have a list of things…

As you are promoting your brand, there must be several ideas that might pop in your head. First thing that strikes us is how to enhance or maximize the sales of the business? Knowing your target audience is one such thing that will help you…

Start-up firms are on to creating a unique space in the business world today. With a large number of start-ups coming in the market every year, there has been a growing demand for newer ways to bring about a unique brand presence. In today’s business…

If you are a sole trader and self entrepreneur and wondering how to use brand activation to get to your target audience then shun all your worries now! Brand activation is a forum that gives wide opportunities for every marketer to market their brand or…

Have you given a thought on creating videos and using them for your business’s brand promotional activities? Interestingly, videos can boost the ranking of your business on search engine and turn out to be an effective way for increased customer engagements. Also, an audio visual…

Many a time when marketers talk about marketing and brand promotional activities, they usually refer to BTL activities that help the business grow. Although it is not an easy task to effectively promote your brand; it is as much as an art as a science. Get it…

Brand activation is considered as a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves. Also…