It is no secret that brand activation works as a powerful marketing tool to promote your business but executing a successful one can truly be an intricate task. It is all about connecting your target audience with your product or service on a personal level. The key point is to change the customer’s perspective about your brand and develop a positive brand image by engaging emotionally thus bringing the brand to life. In simple terms, it is mostly about drawing attention and getting your brand noticed in the crowd.

Brand activation is one of most nominal BTL activities in marketing which allows different brands to generate physical interaction and presence with their target audience. With a basic motive to increase awareness, spread the brand message and develop new relationships between brands and its customers, brand activation holds a major share in the marketing success of any brand. For an effective campaign, you need to come up with creative brand activation ideas that will help your business stand out and reverberate. Encouraging people to engage will help it go viral because people love to share.

Now the question is what makes this possible? To answer this we have listed few tips which need to be taken into consideration in order to have successful brand activation.

Building a Strong Concept

A great idea is the crux of everything and that is why a concept plays a crucial role in making your brand activation successful. You need to come up with something innovative and unique that will ensure that you leave a mark on the audience’s mind. Brand building activities should not only be creative but also needs to be true to the nature of your brand. A great complex idea is a waste if it needs to be diluted in order to get it done. Therefore it is essential to check whether your concept would be feasible to execute or not.

Understanding the Audience

As per the phrase, ‘look before you leap’, you need to have a clear insight of your target market before you even start thinking of conceptualizing for your brand. It is important for any business to research their customer and plan out your brand activation from your customer’s perspective. Note that people will always relate your brand to the activation you conduct. So, make sure your brand promotion activities send out the right message to the right people.

Set the budget Right

Budget is one of the important aspects while planning brand activation. The best way is to plan your budget while you are conceptualizing your ideas so that you will have a clear picture of whether that idea fits in your budget or not. Look for brand activation agency that helps you maintain the right balance between quality and affordability. A substandard event might affect the brand image so make sure you invest in a good one.

Engagement Activities

Engagement helps to create a long-lasting brand impression into your target customer’s mind. Letting your customers touch and feel your product or service during brand activation will trigger a sense of connection between your brand and the customer. According to the psychological studies, it has been observed that customers interacting with the brands and products help in building a personal bond among them thus fostering brand loyalty.

The final touch

Once you have done with the all the planning of the btl promotion, you need to validate whether your brand activation will yield a good ROI or not. For this, it is necessary that you promote it on multiple channels. The most effective medium is the social media. You can encourage people through hashtags, competitions and by sharing a good amount of event photos. This way you will also engage those who missed participating in the event. Make the most of your investment through generating pre-event buzz as well as by sharing post-event photos.