Importance of Brand Promotion through BTL Marketing
Gone are those days when ATL marketing and traditional marketing activities were the only sources for generating leads and making business. The change in time, scenarios, and current marketing trends and tools have led to the emergence of the term “BTL activities”. BTL activities or…
5 Things to Consider while hosting Brand Promotion event post COVID-19
The outburst of COVID-19 has tremendously affected the event industry. It is no secret that COVID-19 has a drastic effect on btl activities in India. Since the onset of the pandemic, several brand promotions events have been cancelled or have got postponed. As per the…
Is Brand Promotion the next big BTL activity?
Most businesses refrain from promoting their brand and often overlook branding efforts, for they think of themselves as “Businesses” and not as “Brand”. And both in themselves have very different meaning and when the former is supported by the latter, it can take businesses to…