Is Brand Promotion the next big BTL activity?
Most businesses refrain from promoting their brand and often overlook branding efforts, for they think of themselves as “Businesses” and not as “Brand”. And both in themselves have very different meaning and when the former is supported by the latter, it can take businesses to…
These guidelines could save you from infection at ATM’s.
A serious catastrophe, the COVID-19 crisis has hit our country. The government says social distancing is the key. Adhering to the government’s strict measure on the same, the reliance on electronic and digital modes of payment has gone up. And with that comes safety concerns…
A sneak peek into the top list of BTL activities
Something that has been an incessant buzzword in the technological and advanced world that we live in is BTL activities. BTL activities list is dominating the marketing arena off late and for a good reason. Although seasoned players and marketers are quite familiar with terms…