Here’s how you can ace your next mall promotion.
With the country’s restriction slowly yet steadily opening up, malls have become a great target center for brands. Malls are one of the best places to reconnect with the lost audience and create a bond like never before. Mall promotional activities are a great hit…
5 brand promotion tips to improve mall activation
To get the success, at malls is daunting. The easy path would be to create a seller account or a website online, and let content marketing pull in the leads for you. But, here’s the thing, most Indians still prefer to go to malls. It’s…
5 Things to Consider while hosting Brand Promotion event post COVID-19
The outburst of COVID-19 has tremendously affected the event industry. It is no secret that COVID-19 has a drastic effect on btl activities in India. Since the onset of the pandemic, several brand promotions events have been cancelled or have got postponed. As per the…
Top 3 BTL marketing activities that can be used as effective brand promotion
With changes in the buying pattern of consumers and a shift in consumer preference over the years, ATL marketing activities have been taken over by BTL and TTL activities. Unlike ATL or above the line advertising, BTL marketing activities include direct marketing, mail campaigns, trade…
Is Brand Promotion the next big BTL activity?
Most businesses refrain from promoting their brand and often overlook branding efforts, for they think of themselves as “Businesses” and not as “Brand”. And both in themselves have very different meaning and when the former is supported by the latter, it can take businesses to…
6 Benefits of Brand Activation
The term brand activation is thrown around in a lot of marketing meetings and conferences worldwide by experts and professionals. The world is almost all of a sudden obsessed with brand activations and the benefits of branding. Although BTL activations have been around for a…