Is traditional marketing still your preferred marketing medium? Are you still promoting your brand through television and radio? Then it is definitely time for you to get acquainted with BTL activities. BTL activities or below the line marketing activities are a deviation from the norm. Over the years, above the line marketing platforms (ATL) have been exhausted by various brands and companies, so much so, that many ATL activities are seldom effective.

BTL activities in marketing are all the rage now. Innovative BTL activities in marketing are a breadth of fresh air, they use creative and out of the box means to engage the audience and leave a powerful impact on them.

Still not certain whether BTL activities ideas are for you? We give you 5 reasons why you need to try out BTL activities in your next campaign.

1. Enables live interactive with the audience

The one thing that makes BTL activities stand out from the rest is that perhaps it’s the only platform that enables direct communication with the audience. These mediums grant an opportunity to brands to interact and conduct a one-on-one dialogue with them. Direct communication with the audience, helps the brand to connect with the audience on a personal level. It lays the foundation for a healthy relationship that the brands can further leverage to create brand loyalty. Direct communication also gives great insight on consumer behavior and the buying pattern that can inversely help the brand in the long run.

2. Creates a niche for the brand

The main reason BTL activities is among the most preferred in both B2B and B2C company marketing strategies is because it aids in creating a niche for the brand in the market. In this day and age when the market is crowded with numerous brand and products, it has increasingly become difficult to create a niche for the brand, especially if you are an up and coming company. With creative and innovative BTL activities you can create a strong brand presence in the market.

3. Clearly distinguishes your brand from the competitor’s

The best BTL activities not just earns brand recognition but it clearly distinguishes the brand from the other brands in the market. It is easy to get lost in the array of brands, all resorting to ATL means. Hundreds of advertisements are show on the television per day and many brands get lost in the clutter and along with them their marketing message. BTL activities give a stage to the brand to showcase their products and communicate their marketing message clearly and effectively to their target group. This way neither the marketing message is wasted on irrelevant audience and nor is the brand lost in the clutter of advertisements.

4. Helps in building brand credibility

In the world of marketing, BTL activities are gaining tremendous prominence not just because they deliver instant results but also because they aid in building a positive brand image. When the audience visits you at your brand activation turf, interact with your sales representatives and/or sample your product, this process not only results in sale but also sets in motion the cycle of a relationship between you and the consumer. BTL activities help to create a reliable image of the brand in the market which may gradually result in increased sales.

5. Creates a powerful impression on the audience

Last but not the least, BTL activities created a stronger impact on the audience when compared to the traditional marketing means. An average advertisement may have negligible recall value but a creative BTL activity can have tremendous recall value. Through these activities you engage the audience in their own habitat without taking them out of their comfort zone. Be it mall activation, corporate or any other BTL activity, you get to engage the audience in their environment which always creates a positive and powerful impact on them.