The coivid pandemic has hit the global economy and clearly it has been one of the biggest hit in history. Many brands have already given up while trying to gather resources and assets to keep floating their business. And then, there a few brands that are preparing post-lockdown branding strategies to gain attention and survive in the industry.

We are going to tell you those post lockdown brand promotion strategies that will help your brand subsist the tremor in the market without infusing a lot of capital.

  • Realign product or service offerings

The post lockdown era will see a surge in purchasing essentials than luxuries. Therefore brands that sell both essentials and luxuries should frontline their essential products. But if you are a brand that sells luxury items and services to your customers, its time to change the focus. For instance, if you are a brand that sells luxury furniture then you might look to readjust what your brand has to offer, maybe dealing in regular household items or modifying your already existing product line into an essential product, like a table could be marketed as a functional workstation and could be made popular to people who are working from home.

  • Creating an omni channel marketing approach

Building an omnichannel marketing strategy will aid your brand to enhance customer experience by giving them personalized interaction. Here it is very important to understand the difference between omnichannel and multichannel marketing. Not all multichannel approaches are omnichannel but an omnichannel approach will use multiple channels. For instance, brands use a multichannel approach to have a website, social media accounts like Facebook and Twitter, do blogging but still the essence of customer experience is somewhere lost. Whereas brands that have an omnichannel strategy covers every possibility to have accounts for every platform that their customers use to interact with them.

  • Using a CRM tool

Nothing is better than using a CRM tool when it comes to improving customer relationships. As we know finding customers for a business isn’t really easy, and once you have your target ready another difficulty you may face is forming a strong relationship with them and that is where CRM tools come in. They streamline your contact management, track interactions, schedule reminders, centralize database, and lot more.

  • The Philanthropist way

Brands have a social responsibility apart from making business. They need to invest their time and money in society as this is the testing time. How brands react to this crisis will be remembered post lockdown and their brand image depends on it. Be it a small initiative of feeding the hungry or offering your essential services on a discounted price all this will help your brand create strong face value. Also, it can help your brand gain trust and connect them on an emotional level giving it enhanced trustworthiness.

  • Don’t fashion havoc or panic

Many brands might be tempted to take advantage of the situation and the fear that is being generated due to the virus to promote their products or services. We have seen may santization product manufacturing companies have used the threat to push their products sales into the market until the government intervened and ramped up the advertisement around the coronavirus awareness. Brands inflicting a need for urgency is different from building a sense of havoc. Brand promotion through fear and demand relationship will not help your brand gain long term brand prominence. Promoting your product line or services by creating awareness and letting your customers know its importance is the key to market your brand in this looming crisis.

The branding and marketing scenario post lockdown is certainly going to change. Brands post lockdown era are most likely to need btl marketing more than any other form as they would be wanting to fill up the direct communication gap that has come in. Hence it is a good idea to add some of the BTL marketing startegies straight away in your post lockdown to-do list for brand promotion.