How Brand Activation can help your Brand
Simply put, brand activation helps brand to initiate direct interaction with consumers to reap most benefits. It aims to create a strong emotional connection between the brand and the consumer. Many brands are indulging in brand activation and for good reason. If you are still skeptical, we give you 10 benefits of brand activation and how they can help your brand.
1. Personal connection with your target audience
It gives brands a great opportunity to connect with their target group directly and that too in your consumer’s environment. No other platform grants you this benefit. Personal interaction with your audience is a valued asset. It has many benefits and the knowledge and experience you gain from it can be used to better the product and the marketing strategy.
2. Free of cost media engagement
BTL activation are also good media magnets. Often Corporate activations get media coverage. Also in-house publications feature brand promotion activities. This form of media coverage is mostly free of cost as well. Media attention and coverage ensures increase in brand awareness.
3. Strengthens customer-brand relationships
When you communicate directly and personally with your customers, it leaves a lasting impact on the audience. One-on-one interaction is the most powerful form of communication simply because it strengthens relationships. When your customers talk to the company representatives about the product they are more likely to be assured about the quality of the product. Be it any form of BTL activation such as society activation or corporate activation, direct communication is known to reinforce customer-brand relationship.
4. Unadulterated feedback mechanism
Since there is direct interaction with consumers and potential clients, BTL activations are a good way to measure audience reaction. You can not only gauge your target group’s reaction but also receive some valuable feedback from your customers and clients. The feedback you receive is first-hand information and unadulterated data.
5. Gives in-depth knowledge about the market
Retail VM and many other brand activation platforms enable brands to learn about the purchasing habits of consumers. It is also a good opportunity to learn about market trends. One-on-one communication gives valuable insight about the customers. This data will help you to enhance your brand image and hold in the market.
6. Tangible results
One of the best things about BTL activations is that it provides tangible results. Unlike various other forms of marketing activities and promotions, in BTL activities brands can measure the results. In advertisements, conversion of customers and measuring the effectiveness of the ad is rather difficult but the success of brand activation can easily be gauged.
7. Off beat marketing strategy
When your competitors are focusing majorly on television commercials and social media marketing, brand activation is a platform that hasn’t yet been explored to its full capacity. In a crowd of advertisers your brand is likely to get lost or overshadowed, brand activation will help you bring your brand to the forefront.
8. Adds credibility to the brand name
Direct and personal communication with your target audience increases trust factor. Consumers tend to trust and rely on brands that reach out to them. Hence one of the main benefits of brand activation is that it increases credibility of the brand among its consumers. BTL activities such as society activation are a good example that makes the brand relatable and trustworthy.
9. Raises brand’s ranking
Like mentioned previously, btl activities increases credibility and personal communication with your audience result in sales. Boost in sales consecutively increases the overall rank of the brand in the market. A good ranking makes the brand a household name and boosts the sales tremendously.
10. Increases repurchase value
Once a customer, visits your booth be it mall activation, society or corporate activation the consumer begins to identify you as a known brand. The consumer is encouraged to trust you and this indirectly increases the repurchase value of your product.
Brand Activation can help your brand is several ways. It is an emerging platform that is gaining rapid recognition and you shouldn’t be left out.
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