An exhibition center combines marketing and sales in an impressive way. In principle, one can assume that the presentation of a product at an event appearance increases demand.

An exhibition appearance has the advantage that marketing representatives and sales staff understand what needs to be done so that the connection between the two departments works.

Standing out at an experiential event is a no small feat, which is why we’ve listed some tips that will help you to promote your products in an impressive manner.

An exhibition appearance can bring your product to life

At the same time, exhibitions and events are extremely complex challenges. After all, products and people have to be organized and managed at the same time. If many visitors populate the stand, it can be difficult to get into a conversation with everyone – and especially with the important ones – and to present the products on the exhibition system at the same time.

In addition, the attention span of the visitors is manageable, as a large number of competitors vying for their attention. The design of the roll-up standee has to attract attention, the salespeople have to be quick and, above all, smart. Therefore you should get in touch with a professional exhibition stand company in advance.

Another important question is the focus of stand design. Who is the hero of the booth? Human or product? If you exhibit optimally, you can easily bring your product to life and thus become the “hero” of the stand. We’ll show you how this can work.

Disseminate personalized branded content

When presenting your products, make sure that brand communication is interactive and with call-to-action measures. Develop an exhibition presence that allows exhibition visitors to actively get in touch with your brand.

For example, you could provide interactive audiovisual systems that work through voice commands. If your budget allows it, you can also use a robot that receives and answers questions from visitors.

Design a quality exhibition stand

Your exhibition stand should leave a lasting impression on visitors from the very first contact. If the brand message is clearly recognizable from a distance, it increases the visitor’s desire to visit exactly rollup banner standee.

Make sure that the product functions, functionality, and performance of your product are clearly conveyed. This will encourage visitors to visit your stand.

Invite the best customers to the trade event

Exhibiting a product is an art. Why not invite your best customers to your experiential space and tell them the story of your brand and your company? Inquire about the availability of your best customers in good time before the fair and invite them personally to your stand.

If possible, develop special offers for existing customers that may appear at the booth. Do a little market research by asking selected customers to share their experience of using the product, requirements, and recommendations. Moreover, consider the option to go live on social networks.

Set up your own demo area on the stand

Do you remember the task of maintaining a balance between dealing with visitors and presenting products at the booth that we were talking about? To achieve this balance, it is necessary to create a separate space within the desktop display where your products are presented.

Ideally, your company could combine a perfect exhibition stand design with impressive exhibition stand ideas in order to redefine the benefits for the public when visiting your product demonstration.

Provide an augmented reality to demonstrate product functionality and user experience. Rely on a high-resolution audiovisual system to lure visitors as close as possible to a real application scenario.

Define challenges and present solutions

In order to present your product to the visitors as effectively as possible, you should remember what the requirements profile of your customers looks like. The public does not trust the marketing specialist because they think a product is good, but rather expects solutions to their own problems. Make sure you discuss the challenges the users are facing, the proposed solution, and then the product. This is how you produce the desired effect on exhibition visitors.

Your brand as a solution to customer challenges

In times of tough competition between companies that present themselves at events and fairs, the relationship between an impressive rollup standee with perfect graphics and technology, a well-trained exhibition stand team, and a solution-oriented brand message is the decisive criterion for successfully completing your exhibition participation.