4 reasons to engage your audience through BTL activities
Are you one such brand that’s pondering how newbies in the market are taking the customer by storm? The quickest and the simplest point of consideration that you must look upon first thing first is their brand promotion and marketing game. If your brand is…
The Ultimate Guide to a Strong Brand Activation Campaign
Visualize a scenario wherein you have just launched your brand. From your product range to your target audience, all of it has been carefully set, but you do not receive the anticipated connection, that you wish to build. Do you know why? The two most…
Top Tips for Indoor BTL Activities in Urban India
With the situation outside needing more time to heal. Using indoor BTL activation to target customers in India is worthwhile. The country has a diverse and large population, and people still visit shopping malls, restaurants, and travel for business. Many are itching to get back…
How BTL marketing can differentiate your brand from others
In today’s cutthroat business world, it has become next to impossible to differentiate one brand from the other. Every time, one discovers something new that works well for them, others race in to blindly copy the idea, hence leaving little to no room for brand…
5 Brand Activation Ideas to grab 80% more visitors
Brand activation is considered a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves. Also known as BTL…
How to attract more visitors to your brand promotional space?
If you are an event enthusiast, you may have noticed that BTL events are becoming more and more competitive. The world’s largest companies invest millions in these marketing and promotional activities to bring their latest products to the public. With hundreds of exhibitors competing to…
De-Coding “COVID” in times of crisis!
The novel corona-virus, or more notably referred to as COVID-19 has left us all in distress. We are all aware of the uncertain times we are in and the fact that the most hit industries of today are the hospitality, aviation, and the events and…
Is Brand Promotion the next big BTL activity?
Most businesses refrain from promoting their brand and often overlook branding efforts, for they think of themselves as “Businesses” and not as “Brand”. And both in themselves have very different meaning and when the former is supported by the latter, it can take businesses to…
These guidelines could save you from infection at ATM’s.
A serious catastrophe, the COVID-19 crisis has hit our country. The government says social distancing is the key. Adhering to the government’s strict measure on the same, the reliance on electronic and digital modes of payment has gone up. And with that comes safety concerns…