Are you one such brand that’s pondering how newbies in the market are taking the customer by storm? The quickest and the simplest point of consideration that you must look upon first thing first is their brand promotion and marketing game. If your brand is still following the traditional form of marketing, you need to give it a second thought immediately!

The marketplace is a very competitive space to be in. To sustain and retain your brand in this scenario you need to continuously up your brand game and regularly change with time and trend to compete. With companies being established every single day, if you lag in your marketing tactics you would be swiped out of the competition without a second thought!

With the change in time and customer preference, the new trend that most brands and businesses are following suit is the BTL form of marketing. Gone are the days of traditional marketing and ATL Activities. Your audience no longer prefer these sort of marketing tactics and hence, we are writing this blog to provide light as to how you could use BTL activities to engage with your audience better:

1. Build brand connections:

BTL activities are one of the most convenient ways to help marketers spread awareness and reach out to their target audience. BTL activities are known to produce immediate results and help shape a positive image of the brand. Therefore, leading to establishing a strong partnership between customers and the brand and eventually leading to building a brand connection. Building a brand connection is very important in today’s time especially when you are surrounded by competitors near and far. Brand connect helps build brand identity and retain customers better.

2. Creates an impact:

what good is a brand promotion if it does not help create an impact? Make use of eye-catching brand promotion ideas that are enjoyed by all and the audience comes upfront to give them a try. Be it mall activation, society activation, advertising activation, or using AI in your brand activation kit to attract visitors, make sure they leave an impact! Creating an impact with your product or service offers higher brand recall and builds brand connect!

3. Enable audience to touch and feel:

have you walked to a supermarket to be swamped with brands handing out free trial packs or samples? Handing out free samples or trial packs to a passerby is one of the many effective measures of BTL marketing. By handing out these freebies you introduce your brand to the public, which sometimes they are unaware of its presence, or it was a price pinch that they were not ready to invest without a trial. But now that your audience has had a taste or feel of your offering they are in a better position to try it out next time or refer to friends and family!

4. Live interaction:

Brands allocate a major part of their marketing budget every year for brand promotion, brand activation, R&D, and figuring out ways to meet and live interact with their audience. One of the best ways to live interaction with your audience is through trade shows, which are also a part of BTL activities. Live interaction with your audience gives you much more customer insight than most market research would do. Live interaction through trade shows enables you to directly converse with your audience, know and understand their likes and dislikes while working towards building a better product or service offering!