Importance of Brand Promotion through BTL Marketing
Gone are those days when ATL marketing and traditional marketing activities were the only sources for generating leads and making business. The change in time, scenarios, and current marketing trends and tools have led to the emergence of the term “BTL activities”. BTL activities or…
Here is how to take brand promotion post lockdown
The coivid pandemic has hit the global economy and clearly it has been one of the biggest hit in history. Many brands have already given up while trying to gather resources and assets to keep floating their business. And then, there a few brands that…
A-Z of ATL and BTL Marketing
If you are an entrepreneur, you must have definitely heard of terms like brand activation, ATL, TTL and btl marketing. Budding entrepreneurs often get overwhelmed by these terms when they set off to market their brand and products in the market. Over the years, businessmen and…
A sneak peek into the top list of BTL activities
Something that has been an incessant buzzword in the technological and advanced world that we live in is BTL activities. BTL activities list is dominating the marketing arena off late and for a good reason. Although seasoned players and marketers are quite familiar with terms…
6 Benefits of Brand Activation
The term brand activation is thrown around in a lot of marketing meetings and conferences worldwide by experts and professionals. The world is almost all of a sudden obsessed with brand activations and the benefits of branding. Although BTL activations have been around for a…