The world seems to embrace digital marketing strategies for brand promotions, but that does not mean BTL marketing has lost its charm. Brand activation is as relevant in today’s digital world as it was back in the day.

What is brand activation? And why is it important? 

Brand activation means creating strategies & campaigns that help businesses generate awareness and build connections with their target audiences.

Now, why is brand activation relevant even today? Brand activation is highly popular even today as it allows brands to interact with their target audience and engage with them directly. Interacting face-to-face with your customers gives you a chance to build long-lasting and loyal relations with them.

Brand activation is equally important for start-ups who are looking to expand their audience and large brands that understand the current markets. Here are a few tips that we scraped off the internet to help you with brand activation ideas.

Samples and free-trail campaigns: 

Who doesn’t like some free goodies? The best way to give a first-hand feel of your products to your customers is to give them free samples. If it is a service you could give them a free trial. Providing free trials or samples will help you get customer reactions and feedback on the products/services. It gives you a chance to improve and make it worth your customers’ time. Customers will come back and stick to your products if they get what they want.

Experiential Marketing: 

Experiential marketing is a relatively new term even referred to as engagement marketing. Experiential marketing focuses on creating an immersive experience for the attendees to engage in. It is set on the brand’s beliefs, values and narrative. For example, a brand sells gaming consoles, the brand can set up a screen with game play and the console for the attendees to try, this creates an engaging experience. Today, digital experiential marketing has found its way into the mainstream where virtual tours, games, and other forms of on-screen entertainment are helping brands engage with their audiences.

Multi-plan your strategies: 

When you are trying to reach out to your target customer base, synergy works like nothing else. Leverage every kind of marketing that is available if your budget permits. Television, social media, brand activations, and more. Everything together will help you generate brand recognition faster than you’d expect if you opted for only one of these.

Understand your target audience:

Take time to understand your target audience, randomly jumping out in the crowd and showcasing your products/services will only lead to failure. Your customers are real humans and want your products/services to have a positive impact on their lives. Understand what your audience is seeking whether your products/service emotionally connect with them or at least make some impact on their lives.

Figuring out your target audience will also help you plan and execute your strategies well. Planning and executing will give you better results.

Attend industry events and trade shows: 

It is not necessary to just participate in trade shows; one can just go through the events and understand what works. Trade shows offer a brilliant opportunity to connect with audiences and even learn about the current trends in the industry. If you are looking to learn about the industry and what works participating in trade shows is the best way to do that.

Brands need humanization:

Keep in mind, in brand activation you are dealing with actual people face-to-face. Your brand needs to be humanized and not come across as intimidating to the customers. Having your staff connect with the customers will humanize your brand to the customers and make it accessible for them. Interactions with actual humans are more emotionally fulfilling than just watching brands on the television and the internet.

Listen to all the feedback and work on it: 

Last but not the least, listen to the comments. Your customers will give feedback, take it and work on it. Your customers know what they want and want you to provide them with the same. If you take all your customer feedback seriously, you will become a people’s favorite in no time.

If you are looking for a BTL company for your next marketing strategy, you are at the right place. Insta brand activation has helped several brands achieve their business goals. We are one of the biggest branding companies in India that works on btl activities and ideas. We have everything that will help you achieve success at brand activation strategies.