A brand is more than just a name, tag, color, or signage. It signifies much more! Therefore remember, promoting your brand is not a one-time adventure- but a journey in itself.

Promoting your brand via the right means not only enables you to instill your brand’s reflection in the mind of your consumer but also helps to create brand recall instantly.

Brand promotions in India have witnessed a new high in recent years and it does not seem to stop anytime soon. Brand promotion via BTL marketing activities is gaining huge momentum because of the ample number of advantages associated with it followed by the cost-effectiveness of the same. And while we can go on about brand promotion and brand activation, have you ever wondered, why is it that while some hit it off and others fail terribly! Here is what they do wrong.

Below is a list of 5 don’ts to keep in mind while promoting your brand next time:

1. Do not spam your customer’s inbox:Imagine opening your email one fine morning only to receive 10 + promotional emails from your favorite coffee outlet! We not sure anymore if the outlet would still remain your favorite and how fast you would delete or mark them as spam. Either way, the brand is at loss. If your strategy is to reach out to the maximum audience by bombarding them with emails, it’s high time, you rethink your brand promotional strategy and act wisely!

2. Do not take undue advantage of a situation:Brands often take advantage of an undue situation and try to exploit the situation to promote their brand. This is surely not an ideal way to promote your brand. There are greater chances of rejection than acceptance when you follow this path. So instead of taking undue advantage of a negative situation try sharing a message of love, affection, or empathy with your audience via your brand. This way your brand is not only remembered for, during the time of crisis but there are also greater chances of your customer spreading a positive word of mouth about your brand both internally and externally.

3. Do not broadcast the same message: There is no one-size-fits-all deal. Each one of your customer’s needs are different and so should your messaging be. Yes, we do understand that it is not feasible for a business house to write personal messages for each customer. What can you do in this situation? Categorize them. Based on previously bought items, or products or services and then have a generalize email or message for each of these categories. And remember to conclude the message with a redirect link to your website and social media handles, so that they can browse further. This way your message remains both appropriate and unique.

4.Do not follow your competitor’s strategy blindly:You may be wooed by what your competitor is doing and the massive response they are gaining from a campaign or strategy. Does this mean you follow suit? Surely not! What worked for one may or may not work for you. Therefore, do not blindly follow suit, but research instead! Like how is your brand different, who is your TG, which is the best medium to reach out to your TG, etc. Depending on the answers you draw from these questions, strategize your brand promotion, and act accordingly.

5. Do not assume:One very common mistake that brands usually commit is, they assume. They assume that if it worked then, it shall work now. It was accepted then, it shall be accepted now. And these assumptions are mostly reasons why they fail. It is not implied that since your first strategy worked and was well accepted by the audience the second will automatically. There could be chances of failures too and the reason for the same could be infinite. Your audience change with time and so does their perspective. Therefore don’t assume. Plan, research, document, check statistics, and data. Consider examples of what worked and what did not and build your brand promotional strategy upon those.

Things have changed over-time and so has the perspective of the audience. What was once accepted and appreciated by all is history today. Therefore keeping your-self embraced with the recent changes is the need of the hour. E.g. ATL activities that once ruled the market in terms of brand promotion is now completely forgotten and is overtaken by TTL and BTL marketing activities.

Another recent change in trend are these brand activation spaces in malls and outdoor area. The insta brand activation’s active boxes are sweeping the market. The active box indoor designs are not only unique and budget-friendly but are also reusable and quick to assemble and dismantle! They are the perfect combination of brand promotion, brand engagement, and cost-effectiveness.