Are you soon participating at an event pan India and do you really want to stand out? Well, you should definitely try active box outdoor designs for all your next BTL promotional activities. Active box designs are BTL promotional set-ups with contemporary designs that can be reused for several indoor and outdoor events in India.

Visitors at every event are impatient and they visit the experiential space they see first and are selective. As a competitive brand, you will distinguish yourself from competitors with a well-thought-out and striking active box outdoor medium design. And immediately address the feeling of the people you want to reach. This way you attract them to your activation space faster and you attract more leads and customers. Do you want that too? Then take a quick look at these tips for creating an efficient promotional set-up.

Be Consistent

Simplicity pays off on the event floor. Visitors decide in fractions of seconds whether they want to visit your brand promotion space or not. If your message and appearance are not immediately clear, you will lose your audience’s attention. Therefore, tell your story as consistently as possible. Be unambiguous in your logo, colors, appearance and tone-of-voice. This way, visitors understand exactly who you are and what you stand for. And they remember you easier and longer.

Design a modern display that communicates exactly what you do

Unless you are a Fortune 500 company, no one knows you at your brand promotion space. In any case, assume that. It is therefore important to make it clear as soon as possible what you do and what potential customers get along with; in words and images.

A good slogan or tagline is indispensable. Show the benefits of your products or services. This is especially important if visitors have little knowledge. Keep your message simple. This is us, we do that and this will yield you. More is not necessary to attract attention.

Make your design stand out

Are you 13 in a dozen at your brand promotion space? Hopefully not, because then visitors will walk past your radius. You want to stand out and be different at your event. This is possible in terms of content, but visitors first look at the design of your promotional display. It should radiate something.

Make sure your active box outdoor design stands out. This is possible with color, design and also the layout of your display. How you do that depends strongly on your industry, goals and target audience. And on the internet – for example at Pinterest – you will find thousands of photos of inspiring promotional displays. Scroll through it and get ideas.

Put your name on everything

Do you know how a cow catches a hare? Nobody knows exactly, so it is best to increase the chance.

At an event, you increase the chance of success by putting your name everywhere. By making your brand name visible at your help desk to notepad, and from folder to fridge magnet, you create a brand recall. Have your name haunt visitors for months to come. And make it as easy as possible to get in touch. A free phone call or email can easily result in more.

Give something away

Not very original, but they still work: giveaways. Offer your visitors something crazy or striking that they love to take home. Provided with your contact details.

The giveaway may well be something predictable like a pen or USB stick. As long as they use it regularly and see your name often. The surprise is better, of course, but don’t lose sight of the goal. The giveaway is mainly intended to grow goodwill and increase your brand awareness. During as well as after the event.

Modern display design surprises

“Quality is our top priority.” If you come across such a sentence in a text, you probably skip it. We should shut ourselves off from clichés. Something similar applies to your display design. If your promotional display is interchangeable, visitors will overlook it.

Make sure that your active box outdoor design does surprise and place an object insight, for example. Organize your promotional display according to a striking theme. Or play with color, fragrance and images. Talk to an expert who provides btl marketing services, on how to create an attention-grabbing display that will help your brand to stand out from others. If you do the same as others, visitors will walk past your stand and look at a competitor. This costs you customers and turnover.

Don’t let it get that far and distinguish your brand with a thoughtful and striking active box outdoor design. With these crucial tips and with the help of an experienced brand marketing company like Insta Brand Activation you are sure to make your next event participation a success.