Businessmen and exhibitors from all across the world are familiar with the term pop up stands. Be it for brand activation or other promotional activities, pop up displays have become an inseparable part of the promotional activities of various brands; whether big or small.

So what exactly are pop up Display stands and why are they popular?

Basically, pop up stands are display walls that companies can use as a platform to engage their audience. They provide a means and point-of-contact to brands to communicate with their consumers on an interpersonal level. Pop up display stands can be customized. You can print your choice of graphics and signage for pop up display.

 

They are in high demand in the market for various reasons, let us explore a few of them in this article.

1 . They are multipurpose – The marketing gurus have come up with various activities to entice the audience. For promotional activities such as malls activations, society activation, in-store activation brands cannot opt for exhibition stands. They need something that is functional, economical yet striking.

Something that does the job effectively and makes the brand seems unforgettable. For events such as these pop up display stands are the best option. Irrespective of your promotional activity and venue you can use pop up to connect with the audience. They will give your brand the ideal representation while giving you a stage to showcase your wares.

2. They are modular – Many exhibition display stand builders offer modular stands. A modular stand has pre-engineered design and is made using aluminum. Modular stands are sustainable and eco-friendly. Not only they project the brand responsibly but they make the job of the exhibitor much easier as well. Modular systems are extremely easy to assemble and dismantle. It is basically a one-man job. Since they are modular, pop up stands are light weight and easy to transport as well. They come in compact packaging. The packaging can be used to store the product as well.

3. They are reusable – Pop up stands are modular in nature hence they can be reused several times. A good quality pop up stand can easily be used up to 20 times. After 15-20 usages, it may require minimal maintenance. The shelf life of pop stands is extremely good. If used well they can last you a long time. Hence it is very important that your buy your stands from a trusted exhibition display stand

4. They can be personalized – Branding is extremely important. Visual content has high recall value and you can leverage it by customizing your  stand with your choice of graphics. Graphics can completely change the look of the pop up stand. With engaging graphics you can imprint your marketing message on the minds of the visitors and with proper branding you can increase the brand recall value in the market.

5. They can up your promotions game – Many promotional activities are incomplete without the right gear. With the help of a good pop up display stand you can significantly improve your brand promotions. An expertly designed stand will bring attention to your brand. It will give your brand an ideal platform to conduct one-on-one communication with your target group and help your brand to achieve an iconic status.

As a company professional, it is crucial that you have an eye for investments that give long term profit. A good pop up stand is a valuable asset that will help you to promote your brand whenever and wherever you want.