In our day-to-day life, we come across so many brands which have somehow become an integral part of our lives. Over the years, these brands have set up their identity and are loved by their customers. For example, Colgate. Now, if we ever think about toothpaste, the very first name that comes to our mind is generally Colgate, right? Have you ever thought about what made it one of most admired and reliable brand? That is because Colgate has successfully managed to build a strong bond by connecting with their customers.

With the advent of technology, branding has enhanced hence paving the way for new marketing strategies. Though technology has diminished the gap between the brands and the customers but connecting with your audience face-to-face certainly has an ever-lasting impact on your brand’s growth. And this is where Brand Activation comes in the picture.

Walking the Two-way Street

Brand Activation simply is a way of building a brand that is well-known and loved by its patrons.  It is crucial for every marketer to understand that connecting with your customers is the key mantra to your brand success. Being one of the BTL activities, Brand Activation is a two-way street that will help in generating awareness and visibility of your brand through developing real-life engagement experiences with your customers. Brand Activation assists in reinforcing the brand positioning in the minds of your target group thus making it a prime choice. In order to gain a significant edge over the competition, it is essential to develop an emotional connection with your customer.

We all have come across with some or the other company who are seen promoting their brand at malls, roads, or even in shops. There are Brand activation agencies who provide you brand promotion services that help in interacting with your target audience and understand what exactly your customer expectations are.

The brand promotion activities involve some games and contests in malls and public places which embraces customer interactions. It is been observed that brand promotion activities are not just limited to new or local brand but big brands too are actively participating in the BTL marketing activities through innovative brand activation ideas.

The Future is Here – Brand Activation

The right branding strategy is all about crafting stories and engaging people with your brand essence. For building a reliable brand, you need to consistently work towards innovating and communicating via stories that your customers relate to on an emotional level. Connecting with people’s emotions and understanding their perspectives towards your brand by having a two-way conservation with your customer, can help brands to be better listeners.

It’s a matter of meeting the right audience at the right place and at the right time. BTL promotions that involve Brand Activation leads to a clear understanding of what the audience requires and use that information to make the brand even more refined. This will help in always being ahead of the competition.

There was a time when the engagement was not considered the main criteria for brands success.  Over time, Experiential marketing or the BTL Marketing has carved its niche in the industry and set a stage for the present as well as for the future.

In this technological era, the rise of social media has made digital an important platform to connect with customers but Brand Activation is the kind of platform that enables a personal touch and build a sense of genuine connection which wouldn’t have been possible through the digital medium. With future perspective, it is essential to recognize the importance of engaging the minds and hearts of your customers which will have a great impact on your brand’s objectives thus boosting the ROI along with brand awareness.