How tough is it to grab maximum attention your target audience and at the right destination? Most often we think it’s a cake walk but the ground zero shows us the real picture. In the case of mall activation, we have a list of things to keep in mind, right from your TG to the mall regulations that impose few constraints on your activation. Let us see how to do away with these barriers and help your brand emerge and grasp utmost attention.

Mall activation, like any other activation is also an experiential space that acts as a platform for your TG to come in contact with your product and experience brand affinity. So, some of the brands choose a personal space for promoting their brands, unlike an exhibition, where you have a large group of people exhibiting along with you. Our world is forever changing and it is important to keep up with the technology, upcoming products and the way of conducting business. But, the question here is how do you get maximum attention from your audience at mall activation?

Why choose mall activation for promoting your product or brand?

We often notice that malls are the new buzz place in the cities. As a matter of fact, brands keep these malls lively with their on-ground promotions, activities and events. The mall activation’s work because the customer here is not in any hurry but rather takes out ample time and is in the right frame of mind to hear you. It is also important to know whether you are targeting the right audience. In a mall, your TG is more filtered than a common man walking down the street.

Interestingly, in the last few years, a large number of malls have mushroomed not only in the large metro cities but also in the small towns. The mall culture has hit the rural areas as well, making mall activation a perfect solution for your brand’s further penetration into the market.

What can create a strong impact in the minds of your TG?

1. Create Excitement

Your event at the mall has to be enticing enough that the audience easily clutches towards it. If you are launching a new product through mall activation then you have to create enough buzz so that you win over the skeptics. Consider promoting your brand through promotional events like giving out free samples or arranging for food, beverages, product demonstrations and celebrity appearances. These add-ons along with your activation will conjointly enhance the presence of your brand and grab the attention of the audience.

2. Attract your TG through appealing activation kit

Apart from what your brand has to offer, the first thing that your TG will notice is that way you present yourself. Your experiential space in the mall has to have elements of contours, colors and design that will help your TG notice you. Suppose you are promoting your own salon through mall activation’s, you should give your brand a unique identity by building a space that is attractive, engages your TG and makes your presence prominent. These simple elements will gauge maximum interest among your TG and make you the star of the day!

3. Create impressive and upbeat experience by staffing appropriately

The staff members of your activation space are the key of grabbing more attention from your audience. No matter how attractive your activation is, a poor engagement activity from your staff will ruin it all. Be sure to prepare with an apt space and staff members. Train your staff about your brand, product and let them try few engaging activities with your TG to have a one-to-one conversation, making your mall activation a memorable one.