How BTL marketing can differentiate your brand from others
In today’s cutthroat business world, it has become next to impossible to differentiate one brand from the other. Every time, one discovers something new that works well for them, others race in to blindly copy the idea, hence leaving little to no room for brand…
5 Brand Activation Ideas to grab 80% more visitors
Brand activation is considered a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves. Also known as BTL…
Importance of Brand Promotion through BTL Marketing
Gone are those days when ATL marketing and traditional marketing activities were the only sources for generating leads and making business. The change in time, scenarios, and current marketing trends and tools have led to the emergence of the term “BTL activities”. BTL activities or…
Here’s how you can ace your next mall promotion.
With the country’s restriction slowly yet steadily opening up, malls have become a great target center for brands. Malls are one of the best places to reconnect with the lost audience and create a bond like never before. Mall promotional activities are a great hit…
How to Ensure Employee Safety at Workplace Post COVID-19?
It has been a rough year for numerous businesses due to the on-going global coronavirus outbreak. So many people out there are working from home while the rest are bound to work from the office to keep the business running. And as the government has…
Eight brand promotion ideas for your exhibition stall appearance!
Successful brand promotion activities depend on successful ideas. And good ideas include more than just the shape and architecture of the stall. They also include capitalizing on other channels for promotion to achieve success, some of which can include: • Reaching out to visitors, customers,…
How to attract more visitors to your brand promotional space?
If you are an event enthusiast, you may have noticed that BTL events are becoming more and more competitive. The world’s largest companies invest millions in these marketing and promotional activities to bring their latest products to the public. With hundreds of exhibitors competing to…
What is the significance of Floor Decals in reopening your business?
Scientists are striving hard to make the COVID-19 vaccine available to the public that certainly needs some time. With the government lifting the lockdown slowly, certain regulations would have to be followed by businesses while welcoming their staff and public into their workplace in a…
Which businesses should use safety shield barriers?
COVID-19 continues to affect lives and livelihoods. It’s changed the way we do business with people. People expect businesses to follow regulations and consider the health of their customers and workers. After all, if a business can’t take care of the health of its workers,…