An American multi-national, P&G needs no introduction in the Asian continent. It is a leading name in the Indian FMCG market and is growing at an exponential rate.

To bring their extensive range of products to the end users in the corporate sector as well as to the residents of various societies across the country, P&G engaged in large-scale brand activation. For this monumental task, P&G partnered with Insta Brand Activation for their promotional setups.

Our Solution:

  • Insta Brand Activation supplied P&G with 20 smart active box setups for their promotional activities in 10 cities across India
  • 3 types of brand activation setups were designed for P&G - Small setups, Large setups, Extra-large setups. Depending on the space and floor plan P&G could use the setups expediently for their brand activation
  • The setups were equipped with built-in counters to both display and store the products
  • In the extra-large brand activation setups, we isolated the women’s section from the men’s to give female buyers some privacy
  • The brand activation setups designed for P&G were modular in nature; hence they could be assembled and dismantled easily and quickly by a small crew
  • To ensure smooth installation, we trained the P&G staff and provided them with a step-by-step manual
  • Since P&G was going to use the setups for both; indoor and outdoor activities, we provided them with robust, weather resistant setups

P&G has worked with Insta Brand Activation for years and because of the consistent quality of products and services, time and again P&G partners with Insta Brand Activation for their promotional setups.